Our Mission

The New Mexico Advertising Federation is affiliated with the American Adverising Federation, Western Region and AAF 12th District.

Our primary focuses are:

1. To advance higher standards and a better understanding of the value and functions of advertising.
   


2. To create a platform for networking, fellowship, partnership, education, and free exchange of ideas.
   


3. To apply the skills, creativity and energy of our advertising industry whenever it is needed to solve social problems.
   


4. To promote our members to potential clients using the power of the combined industry.
   

Our members come from these four professional categories:

• Agencies
  Full and limited service agencies, design firms, web design & hosting companies, freelancers

• Media
  Newspapers, TV, radio, outdoor, advertising specialties, vehicles for reaching groups of people

• Suppliers and Educators
  Printers, recording studios, trade shops, talent agents, teachers, professors, students

• Advertisers
  The general business community